Tag Archives: OXFAM
Three weeks ago, SodaStream was just a specialty company making high-end, home-carbonation equipment and flavored syrups. Although they were publicly traded (NASDAQ: SODA), and their products were popular among enthusiasts, they weren’t quite a household name. Looking for publicity, they signed a deal with actress-model Scarlett Johansson to be their first ‘Global Brand Ambassador,’ and announced that she would appear in a Super Bowl commercial.
President Obama’s sequester brain child became Danny Werfel’s responsibility to parcel out budget cuts among the federal agencies. As controller of the White House Office of Management and Budget (OMB), Werfel has been until recently what could be called the CFO for the United States of America.